This new selection from EMBC's program is early, beautiful and delicious. The percentage of class 1 fruit is high. The variety excels in beautiful strawberries with a beautiful gloss.The ripening time is a little bit for Elsanta. The variety is easy to pick. Due to the good shelf life, it is a highly demanded variety by the supermarkets. The plant is susceptible to xanthomanas, pestalotiopsis and phytophthora cactorum. The variety Malling™ Centenary* was released on the occasion of the 100th anniversary of the East Malling Research Institute hence its naming.